Finding information on the Internet is easy when you understand the rules that people follow to categorize and filter data. On the information overloaded website Pinterest.com, information is categorized in boards through tags, titles created by individual users. For example, using the search word "cats" will result in pinboards that users have tagged, titled or commented about cats.
Clicking on two particular (unrelated) images of cats from different users shows commonalities on things that are shared on each pinboard. Devices both users used to categorize their boards included titling every picture of cats with specific words such as cats, kittens, meow and purr.
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